Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area ...

It’s April 4, also known as 404 Day — the city’s unofficial holiday that celebrates Atlanta’s culture, creativity, and ...

This post has been updated. In Atlanta, 404 is more than just an area code. April 4th — or 404 Day (or “fo-oh-fo”) — is an ...

The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a ...

Day has arrived, and there's no shortage of celebrations happening around the city this weekend. Why it matters: 404 Day, ...

Thousands of people across Atlanta came out to celebrate 404 Day weekend festivities. One event at Underground Atlanta was forced to shut down early due to overcrowding. There was a rumor that ...

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

Spirit Airlines launches a $40.40 fare for flights from Atlanta, celebrating 404 Day. ATLANTA — Spirit Airlines is ...

Experience Atlanta's culture on 404 Day with a new Adidas collaboration by The Athlete's Foot. Limited-edition Superstar ...

The black 404 Day! sneaker features the Superstar model’s trademark rubber shell toe, with a black nubuck suede upper. There are black snakeskin leather stripes on each side and red tabs above each ...

The shoe features an all black Adidas Superstar shoe with a red trim. It has subtle hints to the city's rich culture ...