Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

When the Millennium Tour at Atlanta's State Farm Arena landed on #404 Day, we knew it was about to be a cultural reset. And ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

ATLANTA — Downtown Atlanta came alive Saturday morning as crowds gathered for the first-ever 404 Day Parade, a celebration of the city’s culture, creativity and community. The event stepped ...

The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a celebration of Atlanta culture, community, and creativity.

The Athlete's Foot and Adidas launch a limited-edition sneaker for Atlanta's "404 Day," celebrating local culture and unity.

ATLANTA — Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success. Hundreds of parade watchers and a surprisingly long line of ...