U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative language” and was “definitely going to push buttons,

Sydney is the face of American Eagle’s latest denim ad campaign, which centers around the tagline: “Sydney Sweeney has great jeans,” as a play on “great genes.” There are a ton of pictures and clips you can still find on AE’s socials, but I’ll tell you about the ones getting the most backlash...

Sydney Sweeney's American Eagle campaign is also drawing comparisons to Brooke Shields' controversial Calvin Klein ad from 1980. Shields' age (she was 15 at the time) ruffled feathers due to the commercial's provocative tagline: "You want to know what comes between me and my Calvins? Nothing."