Haliey Welch, known as the "Hawk Tuah Girl," launched a crypto coin which briefly reached a market value of $490 million before plummeting over 90% within hours, leading to allegations of it being a "pump-and-dump" scheme.

Social media believes they have found the new "Hawk Tuah" Girl amid Haliey Welch's cryptocurrency controversy.

Haliey Welch, known mostly as the star of the viral "Hawk Tuah" meme, is facing criticism after her newly launched cryptocurrency nosedived in value. Her "Hawk" digital coin hit a $490m market cap shortly after it launched on Wednesday, before suddenly losing more than 95% of its value within hours.

Haliey Welch, the social media influencer better known as “Hawk Tuah Girl,” launched her own cryptocurrency – which briefly surged in value only to crash in a matter of hours. ‘Hawk Tuah Girl’ Haliey Welch launched her own cryptocurrency, only for it to plummet by 90 percent just hours later

Hawk Tuah girl's latest venture, a cryptocurrency, has already been met with controversy as an apparent rug pull scam has occured.

Haliey Welch became an internet sensation after being filmed telling a casual joke. But after being catapulted to fame, her life quickly changed after an ill-fated scheme.