The explosive growth has been driven mainly by the viral success of its flagship character, Labubu, and the imminent launch of a miniature version explicitly designed for mobile phone accessories. Pop Mart, known for its blind-box toys, which feature ...

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

The Chinese company Pop Mart is officially more valuable than industry giants Mattel and Sanrio, thanks to the popularity of Labubu dolls.

In a financial report released Aug. 19, Pop Mart said it has seen a net profit of 396% and a 204% jump in revenues due to Labubus.

If you're on the hunt for a Labubu doll for your child, be on the lookout for fakes - they come with an urgent warning!

Revenue outside mainland China jumped to US$778 million in the first six months, making up about 40 per cent of total sales.

The following blind boxes will be available for purchase Tuesday night, Aug. 19: Have a Seat Vinyl Plush Blind Box − Single boxes and whole sets will be available to order during launch. Exciting Macaron Vinyl Face Blind Box (pre-order) − Single boxes and whole sets will be available to order during launch. The estimated shipping date is Sept. 29.

Labubu, the quirky, wide-eyed monster collectibles from Pop Mart have taken over toy shelves, TikTok feeds and keychains.