Something is in the air in New York City --it's the Macy's Thanksgiving Day Parade balloons! CBS News New York reporter Alecia Reid has more on the characters to expect and what's behind the fun display.

Many preparations are required around the holidays, and the day before Thanksgiving can be hectic. That’s true for planners of the Macy’s Thanksgiving Day Parade. The world shares in the tradition of the holiday.

Iconic floats and giant balloons will take over the streets of NYC on November 28 with the famous Macy’s Thanksgiving Day Parade. But they don’t come cheap.

The massive helium balloons that will float through New York City for the Macy’s Thanksgiving Day Parade have been filled with helium ahead of the big event.

The 98th Annual Macy’s Thanksgiving Day Parade is set to get underway Thursday morning in Manhattan as the nation tunes into the premiere Turkey Day event. The Macy’s Thanksgiving Day parade — two years away from its 100th birthday — this year will feature 17 giant character balloons,

Happy Thanksgiving Day! See what baloons, floats and performers will be featured during this years Macy's Thanksgiving Day Parade.

The 98th Macy's Thanksgiving Day Parade will kick off the holiday season this Thursday. NBC will host the official telecast for the cherished holiday tradition live at 8:30 a.m. ET on Nov. 28, and the parade will also stream on Peacock.

The Macy's Thanksgiving Day Parade takes to the streets of New York City Thursday. Here's when it starts, how long it lasts and where it's streaming.