A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off Thursday in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

Thousands attend the annual tradition of the Macy's Thanksgiving Day Parade in New York City. This year marks the 98th Parade, featuring fun and festive floats. NBC News' Jay Gray reports from a rainy Thanksgiving Parade and gives us an insight into some incredible floats,

Decorated floats and larger-than-life balloons wound their way through New York City Thursday as part of Macy's Thanksgiving Day Parade. The big picture: This year's parade marks the 100th anniversary of the start of the parade,