Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 concept model at Miami Art Week calling the electric vehicle “Jaguar at its best”,

Jaguar unveiled its new electric concept car, the Type 00, at Miami Art Week on Monday night following a controversial rebrand critics branded as “woke”. Traditionalist fans of Jaguar cars

Jaguar’s new ethos is “copy nothing,” and the first concept car of its new era is trying to deliver. The leaks earlier were accurate, with the Type 00 two-door coupe presenting a long hood that leads to a low roof and fastback rear profile that foregoes any rear window.