Nvidia’s big RTX 5070 claim is all based on its latest generation of DLSS. “Impossible without artificial intelligence,” admits Huang after promising that the RTX 5070 can deliver RTX 4090 levels of performance. DLSS 4 has a new Multi Frame Generation technique that can generate up to three additional frames per every traditionally rendered frame.

It's RTX 5070 vs 4090, and the new $549 gaming GPU beats the former flagship graphics card in Marvel Rivals, but with a big catch.

Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.

Intel officially announced its first two budget-mainstream Battlemage GPUs, the Arc B580 and Arc B570, but they're only the first salvo. The new architecture offers performance and efficiency improvements that should give Nvidia some much-needed competition, though drivers remain a potential sticking point.

The new NVIDIA RTX 5000 series of cards have just been unveiled, but how do the card's hardware and cost stack up with one another?

Nvidia has revealed its lineup of the latest generation RTX 50 series GPUs based on Blackwell architecture, supported by AI. There are four options for now, starting with the RTX 5070 and going up to the RTX 5090.