Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth Paltrow-fronted ad,

Ryan Reynolds is a massive movie star thanks to the "Deadpool" films, but to only think of him as an actor is selling the man short. He’s an entrepreneur and a businessman as well. At different points,