Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning Super Bowl MVP stars as the center of Sprite’s latest “Obey Your Thirst” campaign, the beverage’s first involving an NFL player.

"Keep the main thing, the main thing," is another famous one, a reminder that winning trumps any individual wants or outside distractions. "Rent is due every day," serves as a reminder that the expectation is to bring your best effort each and every day.

Philadelphia Eagles quarterback Jalen Hurts is seeking to maintain his drive. After winning his first Super Bowl as well as the Super Bowl MVP award last season, Hurts sought out advice from former Chicago Bulls star Michael Jordan about maintaining his drive to compete for championships.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its first NFL athlete partner.