The Eras Tour’s greatest legacy may be the (possible) breakup of Ticketmaster
It’s impossible to describe Taylor Swift’s Eras Tour, which had its final show Sunday, without mentioning its economic superlatives: the highest-grossing tour of all time; a force that gave tourism a shot in the arm around the world;
Why could Taylor Swift’s Eras Tour be the end of an era for Ticketmaster?
While Live Nation rejects that accusation, it is undoubtedly the major player when it comes to live entertainment. It owns not only Ticketmaster, but also 265 venues. According to reports, it is even an investor in the food and beverage brands sold inside its venues.
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