Walking around New Orleans in the days before Super Bowl 59, it was impossible to avoid the way that the sporting event has ...

Fashion was a central theme for Verizon’s Super Bowl LIX activation. “House of Verizon” brought exclusive experiences to ...

To understand President Donald Trump’s media strategy around the biggest television show of the year, it’s helpful to think ...

and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...

And it has some interesting implications for the marketing strategies of fashion and beauty brands. While generally speaking activations are not yet generating significant revenue from the sale of ...

For Nitin Saini, Vice President of Marketing at Mondelez India, the key to staying relevant is the seamless integration of brand activations across omnichannel platforms. Saini recently at e4m ...

Chief Marketer interviewed marketing leaders at CES on Wednesday, Jan. 8, about the latest tech trends, brand activations, their impressions of the show, marketing advice and more at our branded ...

and supplementary insight from Campaign's Best Places to Work Regular data-led insight reports from Campaign Red, our new global insights and data intelligence tool ...