In 1997, she designed the trendiest bag in the land, the Fendi Baguette ... it was featured in combinations of ivory cotton, black or white snakeskin, and black or white mesh.

Sarah Jessica Parker coronated an It bag with just seven words on an episode of Sex and the City that first aired in 2000. "It's not a bag," she corrected a thief in pursuit of the sequined Fendi ...

Oh hello, bucket bags; we meet again. Everyone’s favorite bottomless pits are in full effect for this year’s spring/summer collections. Some took the form of drawstring bags, like at Off-White, ...

Above, watch an exclusive of Fendi's new Mamma Baguette campaign which was shot and directed by image making and director duo, Stefano Colombini and Alberto Albanese, better known as Scandebergs. And, ...

Everyone knows about the Fendi Baguette. An iconic bag design first introduced in 1997 by Silvia Venturini Fendi, meant to be held nonchalantly under the arm like a chic French baguette ...