The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Chip brand Doritos is forgoing its tagline and its logo in hopes to appeal to a new generation – Gen Z – that doesn’t like overt advertising. Doritos has officially changed its iconic ...

Mountain Dew changes its name and logo because Gen Z loves Millennial nostalgia By . Brooke Steinberg. Published Oct. 17, 2024, 3:15 p.m. ET.

As more and more Gen Z and millennials make up the addressable market, companies need to ensure their brands attract these customers’ spending money. How to build a brand that attracts Gen Z and ...

Gen-Z, which has grown up ... The study said: “Bland, boring, basic and in most cases absent of brand logos, this style leans more towards blending in than standing out. And for Gen-Zer’s, ...

Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner ...

Gen Z is coming of age — happy 24th to the oldest among them. At 48 percent non-white, they are racially and ethnically more diverse than the exceptionally diverse Millennials at 44 percent .