As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

The iconic Gucci horsebit gets a supersize treatment, worn as an oversized wraparound pendant on the Gucci Fall 2025 runway.

This is a story of house codes, where zeitgeists converge in beautifully crafted ways on the runway. The Gucci Men’s and ...

Gucci introduced a bold shift from red to green at Milan Fashion Week, marking a transition after Sabato De Sarno’s exit. The ...