I am truly excited to join the Gucci family,” said Demna in a statement. “It is an honor to contribute to a House that I deeply respect and have long admired.” Demna will

With Gucci’s strengthened foundations as a springboard, Demna will lead the House towards renewed fashion authority and enduring cultural relevance.” The news broke on Thursday, just over a month after it was announced that Sabato De Sarno—who took over Gucci after Alessandro Michele’s departure in 2022 —was done with the brand.

PARIS – Luxury analysts had been plumping for Gucci to name a high-profile creative director to reverse its declining business, but they seem lukewarm on the choice of Demna, who made Balenciaga a byword for underground, streetwise cool and hype collaborations.