‘The finest raw materials are perfumes in their own right,’ says Jacques Cavallier Belletrud, master perfumer for Louis Vuitton and the mind behind the brand’s latest fragrance, Pur Oud. The perfume ...

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The younger Cavallier-Belletrud is a perfumer at Louis Vuitton, trained by her father. The fragrance was crafted at the Louis Vuitton atelier at Les Fontaines Parfumees in Grasse, France.