That's when Adidas' Ultra Boost sneakers, which first launched in 2015, threatened Nike's growth in North America. Spiegel said the company used four strategies to overtake Adidas in incremental ...

Feb 18 - Nike (NKE, Financial) partners with Kim Kardashian's SKIMS to launch an exclusive collection targeting the athleisure market. Dubbed NikeSKIMS, the new line blends Nike's performance ...

The upcoming NikeSkims collaboration represents an innovative approach to expand its market reach and tap into the lucrative women’s activewear segment, leveraging Kim Kardashian’s influential brand.

The stock bump comes as Nike's stock has declined by more than 25 percent over the past year due to sluggish sales growth and changing consumer spending habits. Despite the short-term boost from ...

Nike Kits Before Adidas TakeoverLiverpool’s upcoming kit switch has been met with excitement, with Adidas set to replace Nike ...

Nike stock gets a boost Tuesday morning on reports that the sportswear apparel giant is partnering with Kim Kardashian's shapewear line Skims to create a new brand.

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to rebound, analysts say.