Reliance Consumer Products Limited has acquired the iconic Velvette brand, marking a strategic move to enhance its FMCG ...

Velvette was launched in 1980 by CK Rajkumar, known as the “Sachet King” for pioneering shampoo packaging in PVC pillow ...

Reliance Consumer Products Ltd. acquires Velvette, known for innovative sachet packaging, to revive heritage brands for modern consumers.

Reliance Consumer Products Limited (RCPL) has announced the acquisition of Velvette, the iconic FMCG brand renowned for revolutionizing personal care with its innovative sachet packaging. This ...

Reliance aims to revive the Velvette brand of shampoos and introduce various products in the personal care portfolio very ...

Reliance, which entered the beverages market less than two years ago by reviving Campa, it already has a market share of 10% ...

Reliance Consumer Products Ltd has acquired Tamil Nadu-based Velvette, reinforcing its role in the personal care sector. The strategic acquisition aims to revive the Velvette brand, initially focusing ...

Reliance Consumer Products Ltd acquires Chennai-based Velvette brand to revive iconic FMCG products, expanding its portfolio.

Velvette: This acquisition aligns with Reliance's approach of combining tradition with new opportunities to ensure Indian ...