Late on 28 April, Amazon’s Kuiper constellation launched its first 27 satellites aboard a United Launch Alliance Atlas V rocket from Cape Canaveral’s Space Force Station, kicking off its campaign to rival SpaceX’s Starlink solution, serving 4.5 million customers and representing over 60 percent of all satellites in orbit.

One launch down, 80-plus to go, for a pittance compared to planned AWS spending Amazon’s first attempt to hoist production versions of its Project Kuiper broadband-beaming satellites appears to have succeeded.