Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

8 new playbooks corporations can use to have more social impact in ways that reduce risk and maximize business value.

While the top brands in the United States saw their collective value increase in 2024, a new analysis finds, one of Texas's top brands saw its value tumble by more than 25% over the course of the year ...

It’s been two weeks since President Donald Trump’s “Liberation Day” tariff speech launched a global trade war, premised on ...

Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make ...

But here's another metric that paints a far less rosy picture. Tesla fell behind Toyota and Mercedes-Benz in "brand value," a metric calculated by research and consulting firm Brand Finance.

The sweeping new tariffs are Trump’s promise to free the U.S. from foreign dependence. In reality, they'll trap American ...

New data from Brand Finance reveals that total airline brand value jumps 29% as demand for premium travel and global ...

The cost-constrained healthcare environment continues to demand that pharma demonstrates convincing incremental brand value. At the same time the hurdles to gaining reimbursement or coverage and ...

Brand love transcends the rudimentary preference for one brand over another. At its core, it embodies a consumer’s emotional ...

Passport explains how the Trump administration's new U.S. tariffs are shaking up e-commerce and affecting brands, and ...