When PING launched Ballnamic, it wasn't long before my phone started buzzing. Some inside the golf ball world were puzzled ...

WATCH: Golf Monthly's Sam De'Ath and Nick Bonfield visit the PING European Fitting ... of each player's ball and club data. "I was blown away by the detail of the fitting, yet it also seemed ...

While many manufacturers are now producing junior golf sets, the new Ping Prodi ... so the weight of the clubs can be customized based on the details filled out in the fitting app.

Ping Scottsdale putters introduce a new running shoe inspired insert and re-introduce several of Ping's classic shapes.

More importantly, average golfers are looking for putters that are going to provide a measure of forgiveness above and beyond ...