American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?

American Eagle released several ads for its "Sydney Sweeney Has Great Jeans," campaign, all which feature the actress in a pair of blue jeans in various locations doing simple things like looking down into the engine of her Ford Mustang — a very all-american muscle car — before she settles behind the wheel and takes off.

The performer's savage TikTok clip gives more oxygen to discourse about Sweeney's latest campaign, which has countless users online debating whether it's a fun play on words or something more nefarious.