Hunter joins an Adidas football roster headlined by reigning back-to-back Super Bowl champion Patrick Mahomes. Most recently, Adidas has signed a string of younger players in the game, including NIL signee Ward, Cowboys LB Micah Parsons, Falcons QB Michael Penix Jr. and Bears WR Rome Odunze.

To bookmakers, despite his immense popularity, the concept of Travis Hunter winning the Heisman Trophy was a longshot. Quarterbacks have won 20 of the last 24 awards. Cornerbacks or wide receivers winning it is a rarity,

Travis Hunter has been named the AP Player of the Year, an honor that bodes well for his Heisman hopes on Saturday night.