Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.

Amazon’s test, as it hires more talent to develop its DSP, will be to add features that bring it to parity with other DSPs, while also building capabilities that showcase its best assets, from data to ...

There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...

Amazon unboxes advertiser capabilities spanning AI, DSP and insights The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help ...

Amazon’s sales slowed in the third-quarter, but its ad business continued to experience explosive growth, jumping 123% to reach $2.5 billion. In terms of choosing a DSP, audience targeting and reach ...

An important strategy for succeeding with the Amazon DSP is to not engage the platform until you know you’re ready.

Discussing Amazon’s aggressive push in advertising, the analysts discussed competitive strategies from both Amazon and Google, particularly in the demand-side platform (DSP) market.