Amazon has been executing on a plan to be No. 1 in a key area of adtech. Industry insiders say it's made gains on rivals The Trade Desk and Google.

Amazon’s test, as it hires more talent to develop its DSP, will be to add features that bring it to parity with other DSPs, while also building capabilities that showcase its best assets, from data to ...

Amazon has begun enabling guaranteed private marketplace buys between its DSP clients and publishers using its Transparent Ad Marketplace product. Test deals are just starting to flow from Amazon’s ...

There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.

An important strategy for succeeding with the Amazon DSP is to not engage the platform until you know you’re ready.

Amazon unboxes advertiser capabilities spanning AI, DSP and insights The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help ...

The alliance aims to "enable seamless access to logged-in users across major streaming apps," says Kelly MacLean, a vice president at Amazon's ad unit who oversees sales tied to its Amazon DSP ...

As a result of the investment, Amazon expects the national average earnings for drivers to increase by at least another $1.50 to nearly $22 per hour, depending on the location, which represents a ...