Hightouch helps enterprises sync customer data between a warehouse and their CRM, marketing platform, and dozens of other business tools.

ETL is a process that has been around since the 1970s. It is used in data transformation to prepare it for storage and analysis in a data warehouse.

The only alternative to ETL is manual data entry — which can take literal months, even with an enterprise amount of manpower.

Queplix Corp., a provider of data virtualization solutions, has announced two new product families to bring the benefits of data virtualization to ETL (extract, transform and load). According to ...