Growth marketers can sometimes overlook qualitative measurements when determining the success of their campaigns. But non-numerical data is just as important for deciding whether to tweak campaign ...

Business analyst If handling, analyzing and interpreting data interests you, you’ll want to consider your career goals and determine what skills and education will be required. “Depending on your ...

(By Marc Greenspan) While Nielsen data may be the pricing tool of our industry, qualitative data is the selling tool. It does not matter if you are using Scarborough, The Media Audit, or other ...

The untapped value of qualitative keyword data Focusing overly on search volume numbers, SEO professionals are limiting their keyword research insights. Here's how qualitative methods can inspire new ...

Is there a right approach to radio stations using qualitative data? When should you use quantitative data vs qualitative? It depends on your goal.

Qualitative research uncovers the “why” Using methods like interviews, focus groups and ethnography, qualitative research seeks to answer the “why” and “how” behind people’s experiences and behavior.

Product managers can only be successful if they can make effective use of both quantitative and qualitative data. But mapping the former to the latter, and collecting high-quality data, is a huge ...

5 Step process to perform a qualitative risk analysis Performing a qualitative risk analysis isn’t particularly onerous, but it takes focus and attention to detail.

Qualitative research is recognized as an important method for including patients' voices and experiences in health services research and policy-making, yet the considerable potential to analyse ...