YouTube ads are now unskippable and can last for several hours, jsut to deter users with adblockers. Google is cracking down on freeloaders by showing excessively long ads to promote premium subscriptions.

Just a heads up, if you buy something through our links, we may get a small share of the sale. It's one of the ways we keep the lights on here. Click here for more.Users are witnessing ads ranging from 58 minutes to as long as 10 hours.

Google has offered an explanation for why these ads are happening and what users can do about it. Whether the explanation is satisfying?

YouTube users are reporting seeing unskippable multi-hour ads, but it seems like they might be limited to users running ad-blockers.

YouTube ads are getting more frustrating, with some users reporting unskippable ads that are nearly an hour long. Are ad blockers to blame?

Users with ad blockers are reporting seeing hourslong unskippable ads. Google has denied reports that it’s serving unskippable ads that last for minutes or even hours to some YouTube users who have ad blockers enabled,

Long Ads Thanks to New Policy

Google denies serving extended unskippable ads on YouTube despite survey showing 31% of users encounter ads longer than two minutes.