Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...

Wavemaker India with 665 points was recognised as ‘The Best Media Agency of the Year’ and ‘Mondelez India Foods’ with 380 ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good ...

A year after taking the helm, The Wall Street Journal Asia's editor unpacks the newsroom’s strategic reboot—from a ...

Cricket, a religion for a billion people, transformed into a grand marketplace for brands with IPL, says co-founder and head ...

Cashback platform CashKaro has unveiled a Ghibli-style advertisement that takes a cheeky dig at coin apps, emphasising that ...

The advertising giant has replaced all references to 'diversity, equity and inclusion' with 'people and culture' in the ...

Bud X, last seen in 2019, is likely to make a comeback as AB InBev adapts to ad restrictions with ‘Yours To Take’ and ...

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...

Advertising professional Santosh Padhi—better known as Paddy in the industry—is back with an independent venture. After co-founding Taproot with Agnello Dias in 2009 and leading Wieden+Kennedy (W+K) ...

As Apple and Google discuss a potential partnership for RCS, Campaign probes how it could impact business communications on ...