The memo was reported in an article by Bloomberg (via 9to5Mac), which states that highly rated Apple executive Kim Vorrath has been moved to the AI division with the task of "whip

Apple’s ongoing updates to Siri haven’t seemed to help its performance with basic tasks, like answering trivia or providing accurate historical data. At one point, it even suggseted user to use ChatGPT to help answer their question.

Apple has to know that Siri is failing to meet expectations. When one of Apple’s most loyal fans, John Gruber, pens a scathing article titled Siri Is Super Dumb and Getting Dumber, somebody in the C-suite should be sitting up and taking notice.

Apple taps Kim Vorrath to enhance Siri’s AI, targeting feature upgrades and competitive alignment with rivals.

A veteran Apple executive steps into AI to elevate Siri and spearhead Apple’s next-gen machine learning efforts.

Apple Inc. (NASDAQ: AAPL) has taken a major step to strengthen its AI and Siri capabilities by making a notable leadership change. The company has appointed Kim Vorrath, a veteran executive with years of experience at Apple,

Apple is making big changes to improve Siri and its artificial intelligence efforts, according to Bloomberg's Mark Gurman. Kim Vorrath, a company veteran with 36 years at Apple, has been moved to the AI and machine learning team,

Siri and Apple Intelligence are given access to all installed apps by default. Apple hardly documents the function and is therefore causing uncertainty.

OS 19 is still around six months away from being unveiled, but rumors about the upcoming software update are already starting to stack up.

Apple released the release candidate builds of iOS 18.3 earlier this week, meaning that we’re just days away from

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