Emphasizing vodka’s purity – the very element once regarded as bland – can be reframed as a health-conscious selling point.

A single shot typically has less than 100 calories. Vodka may be a low calorie alcoholic ... Of course, it depends on the brand and the proof. Some brands of rum, for example, contain added ...

Bardenay is expanding to Garden City with a distillery, liquor store, and restaurant, increasing whiskey production and offering spirits directly to customers.

Patrón has always been additive-free and is now making sure consumers know it with a bold new marketing campaign. Patrón says all the tequila it has ever made since 1989 has been free of additives.

Your whiskey knowledge is rocky, and you suddenly feel intimidated as you sheepishly reconsider your usual mixer. What does ...

Back 30 or 40 years ago, there were only a handful of major brands, and some had fallen into states of disrepair, as consumers turned away from brown spirits in favor of vodka, tequila ...

Met Gala chair, co-producer on a Brad Pitt movie, activist, and now Ferrari driver.Lewis Hamilton's impact stretches far ...

Big players in alcohol have taken note, and growing numbers have now made significant moves in the space: be it through M&A, developing brand extensions ... for non-alcoholic drinks retailer The Zero ...

Why we love it: A museum cafe serving drinks is fun, but Hopscotch takes it up a notch with boozy, Instagrammable drinks like the sparkling Ziggy Stardust—made with vodka, violette, lime ...

Platinum medal, and 23 other vodkas received Gold Medals at the 2025 Beverage Testing Institute Vodka Judging.