Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no ...

Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area code.

The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a celebration of Atlanta culture, community, and creativity.

Atlanta’s first-ever 404 Day Parade marched through downtown Saturday, celebrating city pride with floats, music, and community spirit. ATLANTA — Downtown Atlanta came alive Saturday morning as crowds ...

ATLANTA — Downtown Atlanta came alive Saturday morning as crowds gathered for the first-ever 404 Day Parade, a celebration of the city’s culture, creativity and community. The event stepped ...

Collective has joined forces with adidas and The Athlete's Foot to drop a hometown tribute in the adidas Superstar "404 Day" shoe, representing Atlanta's legacy.