Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

Jordan Brand CMO Caitlin Sargent sees the NBA All-Star Game as a key event for building culture and community, and honoring ...

USC athletic director Jennifer Cohen shares her views on football coach Lincoln Riley, how she is adapting to a new pay era ...

Fired deputy athletic director Jerry Bovee also alleges in his new suit that the school allowed the former football player to ...

Founder and Head of Creative at sports content studio, Founder Creative, explores what happens when sports and brands collide ...

The Kansas City Chiefs fell short of producing the first three-peat in NFL history, as they were defeated by the Philadelphia Eagles by a score of 40-22 during ...

The best Super Bowl commercials featured women athletes and positive messaging about girls sports. That's how you support ...

USC Trojans star JuJu Watkins recently made waves on social media with a powerful message following her appearance in Nike’s highly anticipated Super Bowl ad.

If you paid attention to the Super Bowl commercials, you probably noticed the best featured women athletes and positive messaging about girls sports.

Victor Mathis has lost count of the number of athletes he coached during a 39-year career at Cuero and in summer track.

We asked many of Washington County's most tenured high school sports coaches what the toughest challenges are that they face ...