Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive.

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

Here’s what MU athletic director Laird Veatch said as the university searches for Robin Pingeton’s successor as the Missouri ...

The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.