In the realm of beauty, understanding your skin tone and undertones is the first step towards achieving a flawless makeup ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When your skin needs a break from thick foundations and concealers but still needs a touch of coverage, it doesn’t mean you ...

"Cruelty free, available in 30 shades and infused with non-nano titanium dioxide active to protect skin from damaging UVA, UVB, infrared sunlight and broad-spectrum SPF 20," says Gatt. This mineral ...

The podcast host and influencer is "super picky" about what she puts on her acne-prone skin. Here's the glowy SPF tint that ...

Holographic eyeliner is a makeup product that adds a shiny, rainbow-like effect to your eyes. It changes colors when light ...

Discover the steps for successful laser hair removal on Black skin, including the exact lasers to request and vital ...

An affordable blush that sells one every 30 seconds is rare. We expect that kind of rapid selling for mascara or lip balm, but not cheek colour. Buying blusher or bronzer is something you might do ...

This Morning's beauty presenter Nadine Baggott swears by an on-sale Erborian product for filtered-looking skin ...

Foundation for skin is just like a base for flaunting flawless makeup. A great foundation gives you a dewy finish and helps your makeup stay put.

Jones Road's new Hero Kit aims to speed up your makeup routine with five easy-to-use products but does it live up to its name ...

Cameron Diaz wore Merit Beauty’s cream blush during Paris Fashion Week. She’s previously called the cream formula her “favorite.” It’s also been used on other stars including Sarah Jessica Parker, ...