In the realm of beauty, understanding your skin tone and undertones is the first step towards achieving a flawless makeup ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When your skin needs a break from thick foundations and concealers but still needs a touch of coverage, it doesn’t mean you ...

I put Make Up For Ever's new Super Boost Skin Tint to the test — here are my honest thoughts on the product's coverage and ...

"Cruelty free, available in 30 shades and infused with non-nano titanium dioxide active to protect skin from damaging UVA, UVB, infrared sunlight and broad-spectrum SPF 20," says Gatt. This mineral ...

Picking the right foundation gets harder as we age. To find the best options, we asked makeup artists about the best ...

Pigmentation and Coverage: Sheer pigments provide the lightest natural flush for a naturally rosy-cheeked look. Meanwhile, highly pigmented blushes give a bolder color payoff. “Strong pigmentation is ...

The podcast host and influencer is "super picky" about what she puts on her acne-prone skin. Here's the glowy SPF tint that ...

The best liquid bronzers will quickly turn your skin from lackluster to glowy—no beach vacay required. Compared to powder ...

"Achieving Meghan's iconic brow style is all about understanding your natural shape," she explains. "Start by brushing your ...

Holographic eyeliner is a makeup product that adds a shiny, rainbow-like effect to your eyes. It changes colors when light ...

Cameron Diaz loves Versesd skincare, but how does the new makeup line hold up? I tried everything to find the top six ...