Spring is in the air—literally! With flowers blooming and fresh botanicals filling the breeze, it’s the perfect time to ...

Las Vegas(KLAS)-Linda G. Levy, President of The Fragrance Foundation, shares what scents are trending for the spring season.  This year, Levy says we’re leaning heavily into zesty citrus ...

As the fragrance category continues to swell, players like Claudia Sulewski's Cyclar, Kitsch and more are differentiating ...

For decades, the way consumers discovered scent was predictable—luxury department store counters, aspirational campaigns, and ...