Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears of a “Google Zero” future.

There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians are now reportedly using ChatGPT – and Google’s adoption of AI Overviews.

Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.

These concise, three-line snippets, often covering trending lifestyle topics, replace traditional headlines and publisher logos

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

Google has begun rolling out AI-generated summaries in its Discover feed on iOS and Android, raising alarm among publishers over further declines in website traffic. The summaries replace headlines with AI-written overviews sourced from multiple outlets,

30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search AI Overviews' zero-click search results are changing the nature of search. Here's how to adapt SEO to the new reality.

To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.