PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Looking to bag some brilliant new beauty products for under £9? I've found a new beauty subscription box that does just that ...

Gigi Hadid just debuted bubblegum pink hair for a "Hairspray" themed video with "Vogue." See a close up of her color and find ...

OK! Beauty Box is known for its amazing value for money, with each box containing full-size and travel-size beauty treats ...

A thick, chunky headband can take any hair look from 0 to 100 with literally zero effort. They make a bold statement and can subtly enhance your hair's natural volume. Depending on your vibe, you can ...

As the seasons shift and the days grow longer, there’s no better time to refresh your beauty routine with the latest spring ...

Believe it or not, there's something worse than male pattern baldness. It's depression, plunging libido and shrinking ...

HOW much do you spend on shampoo? For most people, it’s probably under a tenner. New research recently confirmed that more ...

Do scalp massagers work for hair growth? Trichologists explain and share their favorites. Plus, editors weigh in on their go-to scalp massagers.

Are sulfates bad for your hair? The truth is, it depends. A dermatologist weighs in and explains who should use sulfate-free ...

The Sony WH-1000XM4 headphones come provided with a hard case and the headphones themselves can swivel and pack flat into the ...

K.L.: At Zomer, clothes were intentionally constructed to be worn backward, jeans with their back pockets in the front. The ...