A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content.

I jumped on the Tik Tok bandwagon pretty late, not gonna lie. For the longest time, I thought it was just teenagers doing dance moves. Boy, was I wrong! When I finally created a business account for ...

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