Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Based on industry data, Mahomes and the Kansas City Chiefs dominated appearances in TV ads during NFL games this season.

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...

Celebrities may no longer be winning at the Big Game. An array of Super Bowl advertisers turned up with creative ideas that shunned the typical famous faces making quick-paced jokes in favor of ...

Viewers loved Flo, and a commercial icon was born. You may know Dean Winters from his roles on "Oz," "30 Rock," or "John Wick." But you're most likely to know him from the 150 TV ads he's made for ...

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game.

My argument is: If brands are willing to spend an NFL player’s salary on a blink-and-you’ll-miss-it commercial, then why not fork over $40 million more and produce some high quality TV?

Here is our critic’s survey of this year’s Super Bowl commercials, from best to worst ... (The many regional ads, movie and TV trailers and house ads for Fox broadcasts are not included.

and the arrangement spotlights how quickly the old rules of TV-ad sales are fading into the past. Such dynamics allow Warner to create ad deals that pair commercials with programs they never would ...

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

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