Rory McIlroy picked up his second win of the year using a TaylorMade Spider Tour X putter. Here's how you can get one for ...

Here’s how a putting problem led Ladies European Tour pro Marianne Skarpnord to use two putters during tournament rounds.

As long as golfers have been paid to play, we’ve seen them in ads in everything from golf clubs to golf clothes ... is the prominence of more women brand ambassadors for golf companies.

If it feels like there are more irons on the shelves at golf retailers and specialty shops, you're right. Golfers and golf equipment makers have adopted the benefits and process of custom fitting more ...

This article will explore how forward-thinking brands and marketers alike are redefining success on myriad social media platforms. We’ll examine why we’re moving beyond traditional metrics ...

As a shaft brand, LA Golf may not be blasé but it’s certainly boutique. In 2021, LA Golf purchased SIK Golf, primarily for the company’s “descending loft” technology. It’s the same tech COBRA licenses ...