From Bleach to L'oreal, these are the very best purple shampoos to neutralise brassy tones and keep blonde hair looking cool ...

I tried strengthening products and other masks before ... Every bleach blonde needs to try out the Kérastase Blond Absolu ...

“The subtle addition of violet pigment in shampoo filters the appearance of yellow from the hair, making the strands appear cleaner, clearer and icier. Alternatively, if your grey looks dull but ...

I ’ve written pretty extensively about my quest to embrace my natural hair texture. Like many people, it has taken me ...

The shampoo leaves my hair feeling very light ... The formula (which uses a blend of blue spirulina and violet extract) is a favorite of beauty editor Beth Gillette, who credits it for keeping ...

Jasper Plum is finally here. Name a better shade for spring... We'll wait. Shop the all-new, soft purple shimmer colorway on ...

While the Academy has done the hard work of deciding which films deserve an Oscar, we're here to do the equally arduous task ...

As the fragrance category continues to swell, players like Claudia Sulewski's Cyclar, Kitsch and more are differentiating ...

Gigi Hadid debuts a silver hair transformation for spring. Here, an expert reveals how to achieve the shade and who should ...