ROKU surges 10% on Amazon Ads deal, boosting its ad reach to 80M CTV homes, but valuation and device losses suggest investors should hold the stock for now.

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

TKO Group, parent company of WWE and UFC, has hired Dean Garfield as senior VP of government affairs. Garfield most recently ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

ITV, Channel 4 and Sky have struck a deal to combine their online advertising spots in an attempt to fight back against ...

Coca-Cola is bringing back one of the world’s most familiar faces — and friend — back to its Smartwater advertisements.