Shrinking the pint would slash the amount of beer Brits drink, according to a new study. When 13 English pubs sold “pints” two-thirds of their normal size for four weeks the amount of ale sold ...

For example drinking two units of alcohol a week—the equivalent to a pint of lower-strength lager or beer or a standard glass of wine a week—may have a protective effect, but excessive ...

Removing the largest serving size for beer, lager and cider — in this case, the pint — could encourage people to drink less. This could be beneficial both to the nation’s health and the ...

In the studied drinking establishments, reducing the largest serving size from the pint, 568 mL, to a two-third pint, 379 mL, the daily volume of beer sold reduced by 9.7%.

Impact on beer sales of removing the pint serving size: An A-B-A reversal trial in pubs, bars, and restaurants in England. PLOS Medicine , 2024; 21 (9): e1004442 DOI: 10.1371/journal.pmed.1004442 ...