Reliance Consumer Products Limited (RCPL), the Fast-Moving Consumer Goods (FMCG) arm of Reliance Industries Limited, on Tuesday launched the Indian legacy brand, Campa, in the UAE.The announcement was made at the 30th edition of Gulfood,

India's Reliance Consumer Products on Tuesday launched its home-grown cola brand, Campa Cola, in the United Arab Emirates, marking the brand's first foray into the global market dominated by U.S. beverage giants PepsiCo and Coca-Cola.

The Campa brand, a cult favorite in India during the 1970s and 1980s, will be launched in the UAE in partnership with Agthia Group, a leading food and beverage company in the region.

Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola’s entry into the beverages industry in the UAE is being launched with partner Agthia Group, one of the region’s leading food & beverage companies.

MUMBAI: Reliance is taking beverage brand Campa global with its launch in the UAE, broadening the firm’s play in the segment and stepping up competition against Coca-Cola and PepsiCo which have been nudged to revisit their strategies in India after Campa’s entry into the local market at cheaper price points.

Campa Cola has been a beloved brand in India since the 1970s, quickly gaining cult status for its distinct taste and vibrant presence in the market.