PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

Here are some quick and easy hacks to get a flawless yet quick beauty look and hair style without spending hours in a beauty ...

As a beauty director, February is, hands down, my busiest month of the year. I spend what feels like every waking minute ...

Say goodbye to puffiness, wrinkles, and dry skin with under-eye masks loved by Kenya Moore, Lisa Barlow, Kyle Richards, ...

Pamela Anderson has been going sans makeup for over two years now and we are totally on board (and used) to her incredible, makeup-free face. Her glowing skin and blemish-free complexion are the stuff ...

If you are looking for some quality makeup, an Acadiana woman’s Mardi Gras inspired makeup has sold out in 20 stores across ...

This concealer is the best I've tried so far. My skin is textured and tends to be dry in the colder months, so I appreciate ...

Traveling anytime soon? Meet your new companion. Shoppers say this anti-aging eye and lip cream is ideal for travel - see ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...

In this series, we ask those in the know to delve into their beauty past. This time it’s make-up artist and brand founder ...