The issue was never about choosing between two extremes of a natural look and made-up one. It was about understanding makeup ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

New York Fashion Week started on February 6 and will run till February 11. Major brands like Todd Snyder, Coach, Tory Burch, ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle ... a glossy finishor top a satin lipstick with gloss. Smoky, sultry eyes play well with nude lips and clean skin, creating ...

Best creamy eyeliner for a perfectly smudged and smokey look - From Alex Chung to Kate Moss, find out how to recreate the ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We’re still obsessing over the Grammy’s most stunning beauty moments, and at the top of our list? Gracie Abrams’ effortlessly chic, minimal smokey eye ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Tasha Ghouri has been taking to the stage night after night to dance on the BBC Strictly Come Dancing tour and has shared her ...

With influence over various sectors of beauty, Mocha Mousse is set on making a stronghold on palettes across industries, including beauty.

Charlotte Tilbury, one of our favourite beauty brands, has just launched six stunning new eyeshadow palettes with shades to ...

Kylie appeared to be staying at the Bacara resort as she posed in front of a full-length mirror. The star's love nest with her beau Timothée could be seen in the background. The stunning room boasted ...